Academic Insight as a Strategic Asset for Our Communication Work
With the academic period now concluded and final assessments completed, we would like to highlight a dimension of our work that plays a key role in how we understand communication, …
Estonia’s Digital Innovation Path: A Strategic Reference for the Future of Governance and Business
Over the past two decades, Estonia has established itself as a global benchmark in digital innovation, transforming structural limitations into a competitive advantage. With no significant natural resources and limited …
Reputation, Identity and Global Perception: The Karolina Shiino Case and Japan’s Image Abroad
The controversy surrounding Karolina Shiino, crowned Miss Japan 2024 and later stepping down from the title, has gone well beyond the boundaries of a beauty pageant. While the episode was …
Common Misconceptions Among Foreign Professionals in Japan and Japanese Companies Abroad
In our experience working with Japanese organizations and international professionals operating in and from Japan, a number of recurring misconceptions continue to affect cross-border projects, internal alignment, and long-term performance. …
Defending the Value of Original Content
In today’s digital ecosystem, high-quality content has become a strategic asset for media outlets, companies and organisations alike. However, situations still arise that reveal a persistent lack of respect for …
Expat Adjustment: Understanding Cultural Adaptation in Japan
An increasing number of foreign professionals in Japan encounter difficulties that are often attributed to specific incidents or misunderstandings, but which, at their core, stem from an underestimation of cultural …
Reading the Air: Communication and Context in Japan
For professionals working in communication, management, or international business, living and operating in East Asia—particularly in countries such as Japan or China—offers a level of practical learning that is difficult …
Concepts (II): Hierarchy and Professional Dynamics in Japan
Following the strong response to our previous article on key relational concepts in Japan, we would like to explore another fundamental aspect of Japanese professional culture: hierarchy. This topic remains …
Understanding Key Cultural Concepts in Japan
One of the most important lessons gained from long-term professional experience in Japan is that, while the country offers a high quality of life, living and working there is far …
A revealing image of the differences between Japan and Western corporate cultures
It is often said that an image can say more than a thousand words. A photograph shared a few weeks ago on Twitter by @arai_yusaku illustrates this idea particularly well. …