Academic Insight as a Strategic Asset for Our Communication Work
With the academic period now concluded and final assessments completed, we would like to highlight a dimension of our work that plays a key role in how we understand communication, …
Looking Back at a Premonitory Article on Media Credibility
In August 2015, I published an article on media credibility on the company blog, at a time when the digital transformation of journalism was still widely framed as an opportunity …
Hong Kong, Five Years Later: When the Point of No Return Became Reality
Five years ago today, this blog published an article analysing the immediate implications of the National Security Law imposed on Hong Kong on 30 June 2020. The central argument at …
Estonia’s Digital Innovation Path: A Strategic Reference for the Future of Governance and Business
Over the past two decades, Estonia has established itself as a global benchmark in digital innovation, transforming structural limitations into a competitive advantage. With no significant natural resources and limited …
Reputation, Identity and Global Perception: The Karolina Shiino Case and Japan’s Image Abroad
The controversy surrounding Karolina Shiino, crowned Miss Japan 2024 and later stepping down from the title, has gone well beyond the boundaries of a beauty pageant. While the episode was …
Common Misconceptions Among Foreign Professionals in Japan and Japanese Companies Abroad
In our experience working with Japanese organizations and international professionals operating in and from Japan, a number of recurring misconceptions continue to affect cross-border projects, internal alignment, and long-term performance. …
Defending the Value of Original Content
In today’s digital ecosystem, high-quality content has become a strategic asset for media outlets, companies and organisations alike. However, situations still arise that reveal a persistent lack of respect for …
Expat Adjustment: Understanding Cultural Adaptation in Japan
An increasing number of foreign professionals in Japan encounter difficulties that are often attributed to specific incidents or misunderstandings, but which, at their core, stem from an underestimation of cultural …
Concepts (IV): Leadership, Responsibility and the Japanese Corporate Model
Last year, we began a series of reflections on professional and business-related concepts connected to Japan. These texts were never intended to offer lessons or prescriptions, but rather to share …
Reading the Air: Communication and Context in Japan
For professionals working in communication, management, or international business, living and operating in East Asia—particularly in countries such as Japan or China—offers a level of practical learning that is difficult …