Looking Back at a Premonitory Article on Media Credibility
In August 2015, I published an article on media credibility on the company blog, at a time when the digital transformation of journalism was still widely framed as an opportunity …
The Problem of Media Credibility
Spanish media rank as the least trusted in Europe and the second least trusted in the world, according to a study published a few weeks ago by the Reuters Institute …
The Risks of Weak Institutional Representation
Institutional representation is not a symbolic exercise. It is a strategic function that directly affects credibility, influence and long-term positioning. When representation fails, the damage is rarely immediate, but it …